:root{
  --navy:#0b1726;
  --navy-2:#16283b;
  --paper:#f4efe6;
  --paper-2:#ebe2d5;
  --white:#fffdf9;
  --red:#b43a2f;
  --ink:#17212b;
  --gray:#5f6a75;
  --line:#d8d2c8;
  --shadow:0 14px 38px rgba(11,23,38,.10);
  --radius:18px;
  --gutter:20px;
  --content:1180px;
  --reading:70ch;
  --topbar-h:58px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:17px;line-height:1.7;overflow-x:hidden}
main,header,footer,section,div{min-width:0}
a{color:inherit}
img{max-width:100%;height:auto;display:block}
button{font:inherit}
.wrap{width:min(var(--content),calc(100% - (var(--gutter) * 2)));margin-inline:auto}
.reading{width:min(var(--reading),calc(100% - (var(--gutter) * 2)));margin-inline:auto}
.visually-hidden{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}

.topbar{position:sticky;top:0;z-index:30;padding-top:env(safe-area-inset-top);background:rgba(244,239,230,.96);backdrop-filter:blur(14px);border-bottom:1px solid rgba(23,33,43,.10)}
.topbar .wrap{min-height:var(--topbar-h);display:flex;align-items:center;justify-content:space-between;gap:16px}
.brand{font-size:.78rem;font-weight:900;letter-spacing:.08em;text-transform:uppercase;text-decoration:none}
.back-link{font-size:.84rem;font-weight:800;color:var(--navy);text-decoration:none;border-bottom:1px solid rgba(11,23,38,.35);padding-bottom:2px}

.article-hero{padding:clamp(28px,4.3vw,56px) 0 clamp(26px,3.8vw,44px);background:linear-gradient(180deg,var(--paper),#efe7da)}
.breadcrumb{display:flex;flex-wrap:wrap;gap:7px;align-items:center;margin:0 0 28px;color:var(--gray);font-size:.78rem}
.breadcrumb a{text-decoration:none}.breadcrumb a:hover{text-decoration:underline}.breadcrumb .sep{opacity:.6}
.eyebrow{margin:0 0 12px;color:var(--red);font-size:.72rem;font-weight:900;letter-spacing:.14em;text-transform:uppercase}
.article-hero h1{max-width:22ch;margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(2.35rem,6vw,4.55rem);line-height:1;letter-spacing:-.04em;text-wrap:balance}
.direct-answer{margin:26px 0 0;padding:22px 0 0;border-top:1px solid rgba(23,33,43,.20);font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.18rem,2.7vw,1.48rem);line-height:1.48;color:var(--navy-2)}
.byline{display:flex;flex-wrap:wrap;gap:7px 12px;margin:20px 0 0;color:var(--gray);font-size:.84rem}
.byline strong{color:var(--ink)}

.article-body{padding:clamp(46px,6vw,78px) 0}
.article-body section{margin:0 0 46px;scroll-margin-top:calc(var(--topbar-h) + 20px)}
.article-body h2{margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.8rem,4.3vw,2.7rem);line-height:1.08;letter-spacing:-.025em;text-wrap:balance}
.article-body h3{margin:28px 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.35rem,3.2vw,1.72rem);line-height:1.18;color:var(--navy-2)}
.article-body p{margin:0 0 17px}
.article-body ul{margin:0 0 18px;padding-left:1.2em}.article-body li{margin:0 0 8px}
.article-body blockquote{margin:24px 0;padding:4px 0 4px 19px;border-left:4px solid var(--red);font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.18rem,2.6vw,1.42rem);line-height:1.48;color:var(--navy)}
.article-body blockquote p{margin:0}
.article-body a{color:var(--navy);text-decoration-thickness:1px;text-underline-offset:3px}

.judgment-box{margin:0 0 44px;padding:clamp(22px,4vw,34px);border-radius:var(--radius);background:var(--navy);color:#fff;box-shadow:var(--shadow)}
.judgment-box .eyebrow{color:#f0a399}.judgment-box p{margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.5rem,4vw,2.15rem);line-height:1.2;text-wrap:balance}

.four-grid{display:grid;gap:14px;margin:25px 0 0}
.dimension{padding:20px;border:1px solid var(--line);border-radius:14px;background:var(--white)}
.dimension h3{margin:0 0 8px;font-size:1.28rem}.dimension p{margin:0;color:#3f4a54;font-size:.96rem}

.sequence{display:flex;flex-wrap:wrap;align-items:center;gap:8px 10px;margin:24px 0;padding:15px 17px;border-radius:12px;background:var(--paper-2);font-weight:900;color:var(--navy)}
.sequence .arrow{color:var(--red)}

.faq{padding:clamp(46px,6vw,70px) 0;background:var(--paper-2)}
.faq h2,.sources h2,.conversion h2,.lead-magnet h2{margin:0 0 20px;font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.9rem,4vw,2.8rem);line-height:1.08;letter-spacing:-.02em}
.faq details{margin:0 0 10px;padding:0 18px;border:1px solid var(--line);border-radius:12px;background:var(--white)}
.faq summary{cursor:pointer;list-style:none;padding:17px 0;font-weight:900;color:var(--navy)}
.faq summary::-webkit-details-marker{display:none}.faq summary::after{content:'+';float:right;color:var(--red);font-size:1.2rem}.faq details[open] summary::after{content:'−'}
.faq details p{margin:0 0 17px;color:#3f4a54}

.sources{padding:clamp(42px,5vw,60px) 0;background:var(--white)}
.sources ol{margin:0;padding-left:1.2em}.sources li{margin:0 0 10px}.sources a{color:var(--navy);text-underline-offset:3px}
.sources .note{margin-top:18px;color:var(--gray);font-size:.9rem}

.conversion{padding:clamp(50px,6vw,78px) 0;background:var(--navy);color:#fff}
.conversion h2{color:#fff}.conversion p{max-width:60ch;color:#d5dbe1}
.format-options{display:grid;gap:12px;margin-top:24px}
.format-card{padding:17px;border:1px solid rgba(255,255,255,.23);border-radius:12px;background:rgba(255,255,255,.07)}
.format-card h3{margin:0 0 4px;font-family:Georgia,'Times New Roman',serif;font-size:1.22rem}.format-card p{margin:0 0 13px;font-size:.88rem;line-height:1.5}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:50px;border-radius:8px;padding:12px 18px;font-weight:900;text-align:center;text-decoration:none;border:2px solid transparent;cursor:pointer;touch-action:manipulation}
.btn-primary{background:var(--red);color:#fff}.btn-secondary{background:transparent;color:#fff;border-color:#fff}
.format-card .btn{width:100%}
.sample-link{margin:13px 0 0}.sample-link a{color:#fff;font-weight:900;text-underline-offset:3px}

.lead-magnet{padding:clamp(42px,5vw,64px) 0;background:var(--white)}
.lead-magnet p{max-width:58ch}.lead-magnet .btn-secondary{color:var(--navy);border-color:var(--navy)}

.footer{padding:32px 0 calc(32px + env(safe-area-inset-bottom));background:#07111d;color:#c7cdd4}
.footer-grid{display:grid;gap:18px}.footer-links{display:flex;flex-wrap:wrap;gap:9px 16px;margin-top:10px}.footer a{color:#fff;text-decoration:none;font-size:.86rem}.footer button{padding:0;border:0;background:none;color:#fff;font-size:.86rem;cursor:pointer}.copyright{font-size:.78rem;color:#9aa4ae}

:focus-visible{outline:3px solid #f0a399;outline-offset:3px}
@media(hover:hover) and (pointer:fine){.btn,.back-link,.brand{transition:transform .18s ease,filter .18s ease}.btn:hover{transform:translateY(-1px);filter:brightness(.98)}.footer a:hover,.back-link:hover{text-decoration:underline}}
@media(min-width:620px){:root{--gutter:24px}.four-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.format-options{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(min-width:900px){:root{--gutter:28px}.article-hero .reading,.article-body .reading,.faq .reading,.sources .reading,.conversion .reading,.lead-magnet .reading{width:min(76ch,calc(100% - (var(--gutter) * 2)))}.article-hero h1{max-width:22ch}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}}


/* HCBAW Insights Hub */
.hub-hero h1{max-width:19ch}
.hub-body .hub-cluster{margin-bottom:58px}
.hub-card-grid{display:grid;gap:14px;margin-top:22px}
.hub-card{display:flex;flex-direction:column;gap:8px;margin-top:20px;padding:20px;border:1px solid var(--line);border-radius:12px;background:var(--paper);color:var(--ink)!important;text-decoration:none!important;box-shadow:0 8px 24px rgba(11,23,38,.05)}
.hub-card:hover{border-color:#aaa49b;transform:translateY(-1px)}
.hub-card-kicker{color:var(--red);font:800 .7rem/1.3 Arial,Helvetica,sans-serif;letter-spacing:.12em;text-transform:uppercase}
.hub-card strong{font-family:Georgia,'Times New Roman',serif;font-size:clamp(1.28rem,3vw,1.62rem);line-height:1.2;color:var(--navy)}
.hub-card span:not(.hub-card-kicker){color:var(--gray);line-height:1.65}
.hub-card em{margin-top:4px;color:var(--navy);font-style:normal;font-weight:800}
.hub-book-bridge{padding:26px;border:1px solid var(--line);border-radius:14px;background:#efe7da}
.hub-book-bridge h2{margin-top:0}
.hub-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:22px}
.hub-actions .btn{width:auto}
.contextual-next{margin-top:22px!important;padding:14px 16px;border-left:3px solid var(--red);background:#f4eee4;border-radius:0 8px 8px 0}
.contextual-next a{font-weight:800}
@media(min-width:720px){.hub-card-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:619px){.hub-actions{display:grid}.hub-actions .btn{width:100%}}