Relevant formats
We welcome relevant editorial, educational, and professional conversations that help readers make better China-facing business judgments.
Podcasts and YouTube
Interviews and structured conversations about the book’s judgments, cases, and reading framework.
Newsletters and media
Author interviews, Q&A, excerpts, reviews, commentary, and editorial collaboration.
Chambers and professional communities
Briefings or discussions for founders, buyers, sourcing operators, consultants, and China-facing professionals.
Universities and business schools
Guest sessions, classroom conversations, faculty discussions, reading lists, and educational use.
Review copies and reading groups
Relevant review, faculty, library, course, and professional reading-group requests are considered case by case.
Conversation themes
- Why participation is not the same as demand.
- Why support is not the same as commitment.
- Why a lower quote may represent a different deal.
- How authority, speed, scale, price, clusters, quality, infrastructure, digital systems, pilots, and demand feedback change commercial interpretation.
- How to improve judgment without reducing Chinese business to etiquette, tactics, slogans, or a simple positive-versus-negative narrative.
The book is designed for readers working with China—not only watching it.
Two perspectives, one discipline
Muyang Sun brings a structural lens to institutions, history, and commercial systems.
Joyce Xie tests those ideas against real business scenes, market signals, and operating constraints.
Together, they help readers improve judgment without reducing Chinese business to culture, tactics, slogans, or a simple positive-versus-negative narrative.
Send an inquiry
Please include:
- Your name, organization, publication, channel, course, or community.
- A link that helps us understand the audience.
- The proposed format, topic, timing, time zone, and expected length.
- Whether the request is live, recorded, written, classroom-based, or event-based.
This page is for editorial, educational, and partnership inquiries. It is not for supplier referrals, legal or compliance advice, or paid endorsement proposals.